For Hallmark Design Homes, having a website was integral in building a strong brand identity.

The challenge was in quickly building equity in a relatively new builder brand. They accomplished this by conveying a sense of warmth and trust through a more traditional design while ensuring that their site would be customizable and capable of frequent messaging updates.

The use of Flash throughout helped make the user experience more robust, thus holding homebuyers attention longer.

Hallmark had one other major goal - create a site as a sales and marketing tool that allows them to reach qualified homebuyers, thus reducing their marketing cost per sale.

Hallmark has proven that they truly understand the value of a strong web presence. While the site is relatively new having only been up since May of last year, it's clear that it is already paying dividends as a cost effective lead generator and brand builder.