The NAHB’s Institute of Residential Marketing (IRM), in association with Move™, commissioned the first Internet usage study of its kind focused on home builder marketing practices and consumer media usage during the search process for newly constructed homes. Research was performed by Harris Interactive®, founder of The Harris Poll®.

“Builder and Buyer Online Behavior Revealed” provides an enlightening picture of changing trends regarding the usage and effectiveness of traditional offline and online media for marketing newly constructed homes.

• Consumers Value Online Resources Most In The Search for New Homes While Builders' Use of Traditional Media Continues to Dominate
  
  
• Online Resources Are Believed to be the Most Useful and the Most Important to Consumers and Builders Agree That Their Own Web Sites Produce the Highest Quality Leads
  
  
• Gaps Persist Between Consumers, and Builder Marketing Behaviors
  
  
• Consumers Look to the Internet and Recommend Online Sources for Future Search Needs Along with REALTOR® Recommendations

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For more information about this research study and how to best incorporate the findings into your own marketing initiatives, contact a Move Sales Representative today at 888-347-2211 or e-mail Sales@HomeBuilder.com

See additional information on the IRM Research Project >>